Design and Code HTML Emails for Industracom

Overview

Industracom offers Australia’s largest B2B marketplaces. Specifically, they provide IndustrySearch, MedicalSearch, and HospitalityHub, aiming at easing companies’ efforts to look for industrial machinery and equipment, medical devices and equipment, and hospitality equipment and supplies, respectively.

End of Financial Year

EOFY was when businesses tidied up their inventory and books. It’s also time to plan their cash flow and invest in technologies or equipment that can help their business grow. This was a great chance for Industracom to capitalize on the EOFY promotion. Hence, they needed a well-designed and well-coded HTML email that worked perfectly on different email platforms and devices.

How I worked on it

I listened to Industracom’s needs. They wanted a modern and clean email that still stood out. In addition, the email needed to fit with their different brands including IndustrySearch, MedicalSearch, and HospitalityHub.

I started designing several email styles and presented four templates. They picked one of those four but as a digital marketer focusing on branding, I didn’t feel satisfied with my own design. Instead of just going forward with their most preferred style and customizing it to fit with all the brands, I created four more. After back and forth emails, I was happy that my final HTML email was not only something that worked but also something that looked good and felt good. 

I’m delighted to show you my work here.

Nha did a great job with this project. She was open to feedback and actioned all changes very quickly. The end result was an EDM the looks great. We look forward to working with her again.

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Jeremy Nathan, CEO and Product Lead

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