Nha Huynh
Campaign Marketing · Demand Generation · Lifecycle
I build integrated campaigns for complex, high-consideration products. Product launches, paid acquisition, lifecycle nurture, and sales handoff. Across marine, fintech, and SaaS, I've worked across Pardot, Salesforce, paid media, organic social, events, and content systems. Public work is linked below. Confidential CRM and paid-media examples are shown through anonymised interview walkthroughs.
Three brand channels running independently. Three distinct buyer personas with very different cycles. A sales team doing manual follow-up because lead qualification was not automated.
Sole owner of marketing automation, lifecycle architecture, and event marketing. Built the system end to end from persona definition through Salesforce qualification logic. Reported to the Sales and Marketing Manager.
What I built. I consolidated email, web, and boat show channels into one unified buyer journey with persona-specific scoring. Boat show check-ins and test sail requests became live signals in Pardot instead of dead-ending after the event.
Persona segmentation. Three personas, three nurture streams, three different paths to MQL.
Events. Built a repeatable event marketing system for 6+ international boat shows annually including Annapolis, SCIBS, and Düsseldorf. Pre-show segmented campaigns, on-floor lead capture, and post-show 90-day nurture flows.
Migration. Single-handedly migrated the company's marketing automation from Marketo to Pardot in under two weeks. Recommendation from former manager on profile.
Proof type: Shane Grover testimonial below confirms the migration. Public content I produced during this period lives on the Corsair Marine blog (linked in the Corsair case study). Anonymised CRM walkthrough available.
A single-creative-many-audiences setup was flattening out. CPL was climbing across Google, Meta, and TikTok. Lead volume needed to hold while costs came down.
Sole owner of paid acquisition strategy, campaign architecture, A/B testing, and weekly performance reporting. Built the audience-to-creative mapping and ran the optimization loop end to end.
What I built. An audience-to-creative mapping by funnel stage. Each audience segment got its own creative variant, sequenced by where they were in the consideration cycle. Tested copy, format, and landing page variants weekly. Layered in remarketing and lookalike audiences with the same logic.
The optimization loop. Weekly performance reporting on CPL, CTR, ROAS, and CVR. Translated raw data into leadership-ready insights with clear optimization recommendations, no analyst dependency.
Proof type: Anonymised walkthrough of campaign architecture, A/B test summaries, and CPL trend charts. Exact figures confidential under former NDA.
Build brand presence for a global fintech in Vietnam, a hyper-competitive trading market where every competitor was running the same paid playbook. The opening was disciplined content and community-driven engagement.
Solo content and social lead for the Vietnam market. Owned strategy, content production, paid budget management, contest campaigns, KOL coordination, and weekly performance reporting against quarterly targets.
What I built. Audience-first content calendar with quarterly contest moments to drive engagement spikes. Paid amplification of top-performing organic posts. KOL partnerships with UTM-tracked attribution. Weekly performance tracking against quarterly KPIs.
Performance highlights. June 2022 contest drove a single-month reach jump from 2.7M to 29.2M (+900% MoM). Q3 2022 contest sustained a 29.44% engagement rate at $0.05 per engagement. Paid efficiency held steady at $0.43 per Like and $0.03 per engagement on boosted posts.
Proof type: Live screenshots above from internal monthly reports. Anonymised KOL attribution data and quarterly KPI tracking available.
Launch a Telegram community for a fintech brand in Vietnam where Telegram was the dominant trader chat platform. Build sustained daily engagement without burning out on 24/7 moderation.
Channel owner from day zero. Built the content strategy, daily cadence, community guidelines, and moderation playbook. Coordinated with content production and KOL teams to feed the channel.
What I built. Three content streams running daily: market analysis, educational content, and community-driven discussion prompts. Moderation rules that handled most issues automatically. Cross-channel promotion from Facebook and YouTube driving new joins.
Proof type: Live growth screenshot and content sample above from internal monthly reports. Community guidelines and moderation playbook available on request.
Launch the Corsair 880, a new 29-foot performance trimaran, to a global audience of dealers, owners, and charter operators across three continents. Product in active development through 2019, shipping in 2020.
Owned the content cadence and digital launch campaign end to end. WordPress publishing, email nurture, social distribution, webinar promotion, and post-launch attribution reporting.
What I built. Structured construction-update content series published monthly on the company blog, taking readers from hull mold to first launch. Consistent template per post: technical milestone, behind-the-scenes photography, soft CTA to the dealer enquiry form. Series ran over a year, building anticipation across the prospect base and feeding the email nurture list.
The webinar campaign. Coordinated and promoted the June 2020 launch webinar "The Inside Scoop on the All-New Corsair 880" featuring the head of sales and the boat's designer. Owned the full promo cycle: email sequence to opted-in leads, social posts on Facebook and LinkedIn, blog publication, post-event recording distribution to no-shows.
Public proof. All posts below are live and published under my byline.
I had the pleasure of working with Nha for four years at Corsair Marine. In that time Nha was instrumental in transforming the company's digital strategies. Nha is an extremely competent digital marketer with a technical aptitude toward problem solving new technologies and software. Particularly impressive was Nha's ability to migrate our organization's marketing automation from Marketo to Pardot in just under two weeks single-handedly.
Integrated campaign architecture across 3 brand touchpoints unified into a single buyer journey. Full-funnel design from ICP segmentation through MQL handoff. Sales enablement collateral for 4 distinct personas.
Pardot nurture sequences for 4 buyer personas with Salesforce qualification logic. Custom lead scoring and MQL/SQL handoff flows. Lifecycle email programs with measurable time-to-MQL reduction.
Paid acquisition across Google, Meta, and TikTok with audience-to-creative mapping. Organic social discipline across 4 platforms simultaneously. Landing page strategy with full UTM and GA4 attribution.
Pardot and Salesforce as the core martech stack. Marketo-to-Pardot migration completed solo in under two weeks. WordPress for blog publishing with working SEO and backlink knowledge. GA4 and UTM architecture for closed-loop attribution.
Remote, US-based. Full-time and contract.
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