Nha Huynh
Campaign Marketing · Demand Generation · Lifecycle
I build integrated campaigns that turn pipeline targets into closed revenue. 10 years across B2B and B2C. Pardot, Salesforce, paid, lifecycle. The work below is real. Some is public. Some lived inside locked CRM accounts and I will walk you through it.
The brief. Launch the Corsair 880, a new 29-foot performance trimaran, to a global audience of dealers, racers, cruisers, and prospective buyers across three continents. The product was in active development through 2019 and shipping in 2020. I owned the content cadence and digital launch campaign end to end.
What I built. A structured construction-update content series published monthly on the company WordPress blog, taking readers from hull mold to first launch. Each post followed a consistent template: technical milestone, behind-the-scenes photography, and a soft call to action toward the dealer enquiry form. The series ran for over a year, building anticipation across the prospect base while feeding the email nurture list.
The webinar campaign. Coordinated and promoted the June 2020 launch webinar "The Inside Scoop on the All-New Corsair 880," featuring the head of sales and the boat's designer. Owned the promotion: email sequence to opted-in leads, social posts across Facebook and LinkedIn, blog publication, and post-event recording distribution to no-shows.
The brief. Grow brand presence for a global fintech in a hyper-competitive trading space where every competitor was running the same paid playbook. The opening was organic and community, channels most peers had under-invested in.
What I built. A content calendar discipline across Facebook, Instagram, YouTube, and Telegram with a single audience-first thesis: stop talking about the product, start talking about the trader. Tested formats systematically across short video, static carousels, and long-form analysis posts, then used weekly engagement data to lock in what worked. Built a Telegram community from zero with established content rhythm, community guidelines, and a moderation playbook so engagement stayed high without me being on call 24/7.
Proof: Screenshots of the Telegram community, content playbook excerpts, and engagement reporting available in interview.
The brief. Reduce cost per lead across paid acquisition while holding lead volume steady. The starting state was a single-creative-many-audiences approach that was flattening out and getting expensive.
What I did. Restructured campaign architecture so audience segments mapped to specific creative variants. Built a remarketing and lookalike sequence that re-engaged warm leads with creative tailored to funnel stage. Ran systematic A/B tests on copy, creative format, and landing page variants every week, then translated the data into next-step decisions for leadership.
Proof: Campaign architecture maps, A/B test summaries, and CPL trend charts available in interview.
The brief. Three fragmented brand touchpoints. A buyer base with four distinct personas: dealer, private buyer, charter operator, and trade-in. A sales team doing manual follow-up because lead qualification wasn't automated.
What I built. One unified buyer journey across email, paid social, web, events, and print. Pardot nurture sequences segmented by persona with qualification logic in Salesforce so sales got prioritized leads, not raw inbox traffic. Event marketing system for 6+ international boat shows annually including Annapolis, SCIBS, and Düsseldorf: pre-show segmented campaigns, on-floor lead capture and collateral, and post-show 90-day nurture flows.
Proof: Pardot screenshots, persona segmentation logic, Salesforce lead flow, and event playbooks available in interview. Public content I produced during this period lives on the Corsair Marine blog (linked in Case Study 01).
I had the pleasure of working with Nha for four years at Corsair Marine. In that time Nha was instrumental in transforming the company's digital strategies. Nha is an extremely competent digital marketer with a technical aptitude toward problem solving new technologies and software. Particularly impressive was Nha's ability to migrate our organization's marketing automation from Marketo to Pardot in just under two weeks single-handedly.
Integrated campaign architecture across 3 brand touchpoints unified into a single buyer journey. Full-funnel design from ICP segmentation through MQL handoff. Sales enablement collateral for 4 distinct personas.
Pardot nurture sequences for 4 buyer personas with Salesforce qualification logic. Custom lead scoring and MQL/SQL handoff flows. Lifecycle email programs with measurable time-to-MQL reduction.
Paid acquisition across Google, Meta, and TikTok with audience-to-creative mapping. Organic social discipline across 4 platforms simultaneously. Landing page strategy with full UTM and GA4 attribution.
Pardot and Salesforce as the core martech stack. Marketo-to-Pardot migration completed solo in under two weeks. WordPress for blog publishing with working SEO and backlink knowledge. GA4 and UTM architecture for closed-loop attribution.